Managing Product Catergories
Product categories enable the grouping of similar products. Categories might include:
‘Beauty and Cosmetics’
This improves the user experience enabling your customers to find a grouping of products that they are interested in quickly. Improving the speed of the customer’s experience means they will not get frustrated and move away from your website.
This can be applied at many levels and gives your customers easier options to find a grouping of products that they are interested in.
For example, you might have a category ‘Sports and Outdoor’. Which has additional categories
‘Exerise and Fitness’
How To Add Product Categories